Related content
-
Brand safetyBrand safetyInfluencersInfluencersMarketing capabilitiesMarketing operationsSpotlight: More effective B2B influencer marketing
Read more about "Spotlight: More effective B2B influencer marketing"From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…
-
Brand safetyDigital policyBrand safetySelf-regulationMarketing technologyMarketing technologyData collection & privacyMarketing technologyPrivacy and Tech Forum
Read more about "Privacy and Tech Forum"For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
-
Brand safetyMedia governanceMedia transparencyBrand safetyMedia measurementData & analytics
Knowledge Spotlight: Media Measurement 101
Read more about "Knowledge Spotlight: Media Measurement 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Brand safetyMedia governanceMedia transparencyBrand safetyContent & InnovationAIData & analyticsData-driven marketing
Knowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersContent & InnovationCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness
Knowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Brand safetyMedia transparencyBrand safetyWFA response to Adalytics report on Google Search advertising
Read more about "WFA response to Adalytics report on Google Search advertising"Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published…
-
Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technologyGenAI figures in most brands’ marketing plans, says new WFA research
Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
-
Brand safetyBrand safety
New insights on platform safety trends through GARM’s latest measurement report
Read more about "New insights on platform safety trends through GARM’s latest measurement report"Please note that GARM was discontinued on August 8. See more here.
WFA’s Global Alliance for Responsible Media…
-
Brand safetyBrand safetyThe risks are rising for big brands
Read more about "The risks are rising for big brands"Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
-
Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingInclusive MarketingOrganisation & structureMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
-
Brand safetyBrand safetyAI
GARM launches Generative AI and Metaverse brand safety playbook
Read more about "GARM launches Generative AI and Metaverse brand safety playbook"Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand…
-
Brand safetyBrand safety
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the…